Knapheide
Problem
Audiences were unable to recognize the Knapheide brand across all touchpoints.
Insight
Grounded in Knapheide's legacy of 170+ years in the U.S., presence in all 50 states and its 100% American-made products, the identity of America's Work Truck was born. With a cohesive identity featuring Knapheide's unique selling proposition, the brand became more recognizable, and therefore identifiable.
Social Media
To reinforce America's Work Truck as the audience's go-to solution, Knapheide needed to show up across the prominent social media platforms. Grabbing the audience's attention initially however, meant meeting them where they're at –– both in content trends and language optimized for each platform.
Knapheide quality from tip to tail #AmericasWorkTruck
Our welders engineer every joint for strength and consistency. Knapheide quality from tip to tail. #AmericasWorkTruck #NeverSettle
Locked IN on the details #AmericasWorkTruck #NeverSettle
Fit, function, finish. Knapheide locks in on the details to make the truck we're proud to stand behind. #UnitedInWork #AmericasWorkTruck
Never settle means finishing strong. Sealing, wiring, labeling and assembly are the final touches before Knapheide trucks hit the road. #NeverSettle #AmericasWorkTruck
Ready to put in the work #NeverSettle #AmericasWorkTruck
Paint spray makes the best white noise. #ASMR #AmericasWorkTruck
This is where it all comes together. It wouldn't be Knapheide without our team's dedication and attention to detail. #ASMR #AmericasWorkTruck
Looks as good as it runs #AmericasWorkTruck
Whether I-80 or I-90, we hear you on your way to get the job done. #ASMR #AmericasWorkTruck
On jobsites coast to coast, teams of all sizes and specialties are putting in the work. We're honored that so many of you trust Knapheide be a part of that. #ASMR
#AmericasWorkTruck
On our way to get the job done #ASMR #AmericasWorkTruck
You had us at "plenty of storage space." #AmericasWorkTruck
No matter what tools you have, Knapheide keeps you organized so you can make the most of your time. #UnitedInWork #AmericasWorkTruck
Easy to get to, easy to put away. That's what's up. #AmericasWorkTruck
When Southern California's infrastructure is on the line, having access to all your tools at every job is a non-negotiable. #AmericasWorkTruck
Business stays busy in Southern California. When customers count on water, Minuteman Plumbing counts on mobile inventory to keep up with demand. #AmericasWorkTruck
Now that's customer service without settling #UnitedInWork #AmericasWorkTruck
