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Problem

People need to know that Zoomars, the petting zoo located at River Street Ranch, has reopened (after being closed due to the pandemic). Although Zoomars is more geared towards kids, they need advertisements that will compel parent to bring their kids there.

Insight

Parents might ignore ads geared towards kids, so Zoomars ads need to be geared towards parents. A theme throughout The Godfather is the importance of family. By parodying this classic movie, parents will be intrigued by the ads, but will also be reminded of the significance of making memories together as a family.