The solution to reaching the college audience -- they have to try the Quest2 to fall in love.

A lot of people don't know what to do or get self conscious at the gym. A lot of people don't like to run either. All of these people still want an intense cardio workout.

SOWB's competitive advantage is that they earn the majority of business through word-of-mouth recommendations. To set their products a part, their online presence must evoke the owners' abilities to forge these relationships.

Your tech stack isn't your most important resource but it should capitalize on your most important resource - people.

Many schools compete for parents' attention around the same time of year. The best way to cut through that noise is having Cedar Hill's students give 26 reasons to enroll.

The most nerve-wracking thing high school students should have to worry about is taking the SATs/ACTs, not gun violence. 

A theme throughout The Godfather is the importance of family. By parodying this classic movie, parents will be intrigued by the ads, but will also be reminded of the significance of making memories together as a family.

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