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From Libations to Cancellation: How 818 Tequila Lived Up to its Legacy

The Kardashian-Jenner family has been continuously

involved in the most high-profile public controversies of the past few decades ... their 26 business ventures are effectively untouchable — as long as a brand’s story is aligned with customers’ expectations, it can survive any crisis.

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Factual Friday: Sleep Hygiene

I think we can all agree that there are few things better than getting cozy in your bed and finally drifting off to sleep. And yet, I think we can also all agree that falling asleep can sometimes be really difficult ... So let’s get comfy (maybe have a sibling or roommate tuck you in) as we take on Factual Friday: sleep hygiene edition.

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The Timeless Tale of Authenticity

Gen Z’s desires are straightforward ... The only thing legacy brands have to change is how they tell their brand story to this new market of consumers.

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Does Your Organization's Story Precede its Reputation?

Institutions are desperate to drive enrollment at any cost, even if it impacts retention down the line. Ultimately, organizations struggle when their story is inconsistent with customer experience.

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Factual Friday: The Pink Tax

Picking up your normal toiletry items from CVS usually doesn’t warrant a second thought, right? Well, for those of us who buy items targeted towards women, it most certainly does … This week’s edition of Factual Friday is all about the Pink Tax and ladies, you’re not gonna like this one.

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