The Problem
Meta wants to make the MetaQuest2 a coveted piece of technology for college students ages 18-24 but college students are not excited by this product and are also skeptical of Meta.

The Insight
We recommended a brand campaign pointed directly at college students, to tap into their dreams, to focus on maintaining friendships, to show a practical side along with all the amazing world-shifting possibilities of the Quest 2. Current Quest 2 users presented us with the solution to reach the college audience—they have to try the Quest to fall in love.