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The Problem
Meta wants to make the MetaQuest2 a coveted piece of technology for college students ages 18-24 but college students are not excited by this product and are also skeptical of Meta.

The Insight
We recommended a brand campaign pointed directly at college students, to tap into their dreams, to focus on maintaining friendships, to show a practical side along with all the amazing world-shifting possibilities of the Quest 2. Current Quest 2 users presented us with the solution to reach the college audience—they have to try the Quest to fall in love.

Created & Produced by:
Carly Civello
Anna Costello
Zoe Grant
Maya Krishnamurthy
Payton Shand
Allison Silibovsky
Bobby Tufarolo 


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