Problem
 
A lot of people don’t like the gym because of Gym Bros. In most cases, Gym Bro culture entails showing off, massive egos, exclusivity, performative weight lifting, rigidity and generally does not seem like a good time. However, these anti-Gym Bro people still need a full body workout.

Insight

Cyclebar is the antithesis of gym bros. It’s inclusive, allowing for a variety of skill levels. It’s in a dark room, making it far less competitive and almost impossible for people to take videos of the workout. There’s no waiting for machines. It feels like a community. And experts explain all of it from the moment you walk in. Plus, with fun music in every class, the vibes are immaculate. Cyclebar provides all the benefits of the gym without any of the Gym Bro culture.